Top podcast advertisers

March
 
2024
 rankings

Each month, Magellan AI analyzes the trailing month’s data to uncover the top podcast advertisers by spend and change in spend. See the latest charts in podcast advertising below.

Top spendersTop movers & shakers
an icon representing a webinar

Watch a 10-minute presentation about these advertisers and join our webinar series to keep up-to-date.

Top spenders

The top spenders list uses our proprietary model informed by the most-downloaded podcasts. For additional details – including comprehensive flighting, frequency, historical data, and more – book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
March
spend
Month-over-month spend change
Top genre
1
BetterHelp
$8,291,000
$8.3M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
2
Amazon
$4,851,300
$4.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
3
VGW
$4,150,500
$4.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
4
Toyota
$3,698,500
$3.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
5
Athletic Greens
$3,382,200
$3.4M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Health & Fitness
6
Shopify
$3,276,400
$3.3M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Society & Culture
7
BP
$2,920,400
$2.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
8
MGM Resorts International
$2,666,400
$2.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
9
HelloFresh
$2,591,000
$2.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
10
American Express
$2,537,500
$2.5M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
11
DraftKings
$2,506,700
$2.5M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
12
Rocket Companies
$2,265,400
$2.3M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
13
Apple
$2,129,100
$2.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Society & Culture
14
Meta
$2,083,100
$2.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
15
Oracle Corporation
$2,062,300
$2.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Business

Top movers & shakers

The top movers and shakers are advertisers we’ve identified as having the most sigificant increase in month-over-month spend. For additional details, book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
March
spend
Prior month's spend
Pct. change
1
$2,083,100
$397,300
424%
–
2
$1,149,500
$36,500
3052%
–
3
$537,500
$13,400
3901%
–
4
$439,900
$11,100
3866%
–
5
$418,600
$14,000
2882%
–
6
$413,300
$2,800
14806%
–
7
$395,100
$66,700
492%
–
8
$388,700
$86,100
351%
–
9
$355,300
$40,600
776%
–
10
$301,900
$28,900
944%
–
11
$297,300
$27,800
970%
–
12
$288,900
$39,900
624%
–
13
$285,800
$7,600
3674%
–
14
$265,400
$0
–
15
$258,300
$19,800
1204%
–
a pair of thumbnail screenshots showing Magellan AI advertising spend analysis tools

Go deeper

Get detailed flighting and frequency data for these advertisers, keep a watchlist, understand where and how often they appear in podcasts – and much more. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model is continually adjusted based on available inputs and incorporates a number of factors, including:
  • The number of ads and variation in ad load detected for a given episode
  • Number of downloads for each episode
  • CPM, as reported directly from partners or modeled from show similarity rankings
  • Ad type, with differentiation for programmatic and RON ads
  • Podcast revenue estimates calibrated against reported network data
  • Brand SOV breakout by show
Get notified when we publish new rankings
Join our webinars
©2024 Twenty Nine Enterprises, Inc. d/b/a Magellan AI
TermsPrivacy PolicyOpt‑out of tracking